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Social marketing : rebels with a cause / Gerard Hastings and Christine Domegan.

By: Contributor(s): Material type: TextTextPublisher: Abingdon, Oxon : Routledge is an imprint of the Taylor & Francis Group, an informa business, 2018Copyright date: 2018Edition: Third editionDescription: (xxxvi, 602 pages) : illustrations (some color)Content type:
Media type:
Carrier type:
ISBN:
  • 1138123838
  • 9781138123830
  • 9781317301479
  • 9781317301486
  • 131730148X
Subject(s): DDC classification:
  • 658.8 HAS 23
LOC classification:
  • HF5414 .H37 2018
Contents:
Harnessing the power of marketing -- Social marketing principles -- The shoulders of giants -- Making it happen- the toolbox -- Research and the teller of tales -- Compelling content -- Competitive analysis -- Critical marketing -- Spiritual dimensions -- Ethical issues -- Systems social marketing.
Holdings
Item type Current library Call number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone Nursing Collection 658.8 HAS (Browse shelf(Opens below)) Available 224126
Long Loan TUS: Midlands, Main Library Athlone Nursing Collection 658.8 HAS (Browse shelf(Opens below)) Available 224125

Includes bibliographical references and index.

Harnessing the power of marketing -- Social marketing principles -- The shoulders of giants -- Making it happen- the toolbox -- Research and the teller of tales -- Compelling content -- Competitive analysis -- Critical marketing -- Spiritual dimensions -- Ethical issues -- Systems social marketing.

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