Social marketing : rebels with a cause / Gerard Hastings and Christine Domegan.
Material type: TextPublisher: Abingdon, Oxon : Routledge is an imprint of the Taylor & Francis Group, an informa business, 2018Copyright date: 2018Edition: Third editionDescription: (xxxvi, 602 pages) : illustrations (some color)Content type:- 1138123838
- 9781138123830
- 9781317301479
- 9781317301486
- 131730148X
- 658.8 HAS 23
- HF5414 .H37 2018
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone Nursing Collection | 658.8 HAS (Browse shelf(Opens below)) | Available | 224126 | ||
Long Loan | TUS: Midlands, Main Library Athlone Nursing Collection | 658.8 HAS (Browse shelf(Opens below)) | Available | 224125 |
Includes bibliographical references and index.
Harnessing the power of marketing -- Social marketing principles -- The shoulders of giants -- Making it happen- the toolbox -- Research and the teller of tales -- Compelling content -- Competitive analysis -- Critical marketing -- Spiritual dimensions -- Ethical issues -- Systems social marketing.