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Experiential marketing : integrated theory & strategic application / Rose Leahy, Pio Fenton, Holly Barry.

By: Contributor(s): Material type: TextTextPublisher: London ; Thousand Oaks : SAGE Publications, [2022]Copyright date: ©2022Description: x, 212 pages : illustrations ; 23 cmContent type:
Media type:
Carrier type:
ISBN:
  • 9781529742183 (paperback)
Subject(s): DDC classification:
  • 658.827 LEA
Contents:
The experiential marketing environment -- Origins of experiential marketing -- The experiential concept -- Experiences and relationship marketing -- Brand marketing and experiential marketing -- Experiential marketing and digital marketing -- Experiential marketing implementation model -- Integrating experiential marketing with the communication strategy -- Budgeting for experiential marketing -- Measuring the return of experiential marketing -- Critical success factors for experiential marketing -- Experiential marketing for the 21st Century.
Summary: "An essential guide to understanding how experiential marketing forms a major part of marketing communications for brands featuring an implementation model to help students in designing their own campaigns"-- Provided by publisher.
Holdings
Item type Current library Call number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.827 LEA (Browse shelf(Opens below)) Available 225280

Includes bibliographical references and index.

The experiential marketing environment -- Origins of experiential marketing -- The experiential concept -- Experiences and relationship marketing -- Brand marketing and experiential marketing -- Experiential marketing and digital marketing -- Experiential marketing implementation model -- Integrating experiential marketing with the communication strategy -- Budgeting for experiential marketing -- Measuring the return of experiential marketing -- Critical success factors for experiential marketing -- Experiential marketing for the 21st Century.

"An essential guide to understanding how experiential marketing forms a major part of marketing communications for brands featuring an implementation model to help students in designing their own campaigns"-- Provided by publisher.

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