Experiential marketing : integrated theory & strategic application / Rose Leahy, Pio Fenton, Holly Barry.
Material type: TextPublisher: London ; Thousand Oaks : SAGE Publications, [2022]Copyright date: ©2022Description: x, 212 pages : illustrations ; 23 cmContent type:- 9781529742183 (paperback)
- 658.827 LEA
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.827 LEA (Browse shelf(Opens below)) | Available | 225280 |
Includes bibliographical references and index.
The experiential marketing environment -- Origins of experiential marketing -- The experiential concept -- Experiences and relationship marketing -- Brand marketing and experiential marketing -- Experiential marketing and digital marketing -- Experiential marketing implementation model -- Integrating experiential marketing with the communication strategy -- Budgeting for experiential marketing -- Measuring the return of experiential marketing -- Critical success factors for experiential marketing -- Experiential marketing for the 21st Century.
"An essential guide to understanding how experiential marketing forms a major part of marketing communications for brands featuring an implementation model to help students in designing their own campaigns"-- Provided by publisher.