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Big data marketing : engage your customers more effectively and drive value / Lisa Arthur. [electronic resource] by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2013]Copyright date: ©2013
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Marketing automation for dummies / Mathew Sweezey. [electronic resource] by Series: --For dummies
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Hoboken, New Jersey : John Wiley and Sons, Inc., 2014Copyright date: ©2014
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
A practical guide to data mining for business and industry / Andrea Ahlemeyer-Stubbe, Shirley Coleman. [electronic resource] by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Chichester, England : Wiley, 2014Copyright date: ©2014
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Marketing database analytics [electronic resource] transforming data for competitive advantage / Andrew D. Banasiewicz. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: New York ; Oxfordshire, England : Routledge, c2013
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Data-driven marketing content : a practical guide / Lee Wilson. [electronic resource] by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Bingley, UK : Emerald Publishing, 2019
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
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