Research methods for business students/ Mark N. K. Saudners, Philip Lewis, Adrian Thornhill.
Material type: TextPublisher: Harlow, United Kingdom : Pearson Education Limited, 2019Copyright date: ©2019Edition: 8th ed; Eighth editionDescription: xxxiii, 833 pages, colour illustrations, 28 cmISBN:- 9781292208794
- 9781292208794 (ePub ebook)
- 658.0072 SAU
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.0072 SAU (Browse shelf(Opens below)) | Checked out | 18/05/2023 | 225827 |
Previous edition issued in print: 2016.
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Includes bibliographical references and index.
1.Business and management research, reflective diaries and the purpose of this book. 2.Choosing a research topic, and developing your research propsal. 3.Critically reviewing the literature. 4.Understanding research philosophy and approaches to theory development. 5.Formulating the research design. 6.Negotiating access and research ethics. 7.Selecting samples. 8.Utilising secondary data. 9.Collecting data through observation. 10.Collecting primary data using research interviews and research diaries. 11.Collecting primary data using questionnaires. 12.Analysing data quantitatively. 13.Analysing data qualitatively. 14.Writing and presenting your project report.