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		No cover image available Brand identity factors [electronic resource] : developing a successful Islamic brand / Vedad Alihodzic. by Alihodzic, Vedad ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Hamburg : Anchor Academic Pub., 2013 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Three threats to brand relevance [electronic resource] : strategies that work / David Aaker. by Aaker, David ProQuest (Firm) Series: Jossey-Bass short format series Edition: 1st ed. Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: San Francisco : Jossey-Bass, 2013 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Brand Bible [electronic resource] : the complete guide to building, designing, and sustaining brands / edited by Debbie Millman ; Rodrigo Corral Design. by Millman, Debbie ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Beverly, Mass. : Rockport Publishers, c2012 Other title: Complete guide to building, designing, and sustaining brands Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		Origination : the geographies of brands and branding / Andy Pike. [electronic resource] by Pike, Andy [author.] Series: RGS-IBG book series Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Chichester, United Kingdom : Wiley Blackwell, 2015 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		Brand meaning management / edited by Deborah J. MacInnis, C. Whan Park ; contributors, Megha Agarwal [and twenty-five others]. [electronic resource] by MacInnis, Deborah J [editor.] Park, C. Whan [editor.] Agarwal, Megha, 1982- [contributor.] Series: Review of Marketing Research ; Volume 12 Edition: First edition. Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Bingley, England : Emerald, 2015Copyright date: ©2015 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		The road to luxury : the evolution, markets and strategies of luxury brand management / Ashok Som, Christian Blanckaert. [electronic resource] by Som, Ashok [author.] Blanckaert, Christian [author.] Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Singapore : Wiley, 2015Copyright date: ©2015 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Branding and sustainable competitive advantage [electronic resource] : building virtual presence / [edited by] Avinash Kapoor, Chinmaya Kulshretha. by Kapoor, Avinash Kulshrestha, Chinmaya, 1976- ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Hershey, Pa. : Business Science Reference, c2012 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Encyclopaedia of brand equity management. Vol. III [electronic resource] / edited by Muhammad Mohsin. by Mohsin, Muhammad ProQuest (Firm) Series: Encyclopaedia of brand equity management Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Mumbai : Himalaya Pub. House, 2009 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Brands [electronic resource] : the logos of the global economy / Celia Lury. by Lury, Celia ProQuest (Firm) Series: International library of sociology Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: London ; New York : Routledge, 2004 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Competitive strategy for media firms [electronic resource] : strategic and brand management in changing media markets / Sylvia M. Chan-Olmsted. by Chan-Olmsted, Sylvia M ProQuest (Firm) Series: LEA's communication series Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Mahwah, N.J. : L. Erlbaum Associates, 2005 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		Professionnels du chiffre : Réussir ses stratégies marketing. [electronic resource] by Ledent, Philippe Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Cork : Primento Digital Publishing, 2015Copyright date: ©2015 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Positioning the brand [electronic resource] : an inside-out approach / Rik Riezebos and Jaap van der Grinten. by Riezebos, H. J, 1960- Grinten, Jaap van der ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Abingdon, Oxon ; New York, NY : Routledge, 2012 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		Kellogg on branding in a hyper-connected world / edited by Alice M. Tybout, Tim Calkins. [electronic resource] by Tybout, Alice M [editor.] Calkins, Tim [editor.] Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Hoboken, New Jersey : Wiley, [2019]Copyright date: ©2019 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		Hello, my name is awesome : how to create brand names that stick / Alexandra Watkins. [electronic resource] by Watkins, Alexandra [author.] Edition: Second edition. Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Oakland, California : Berrett-Koehler Publishers, Inc., [2019]Copyright date: ©2019 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Brand communities [electronic resource] Lösing für eine effektivere Markenkommunikation / Daniel Julius Eicker. by Eicker, Daniel Julius ProQuest (Firm) Series: Diplomarbeit Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Hamburg : Druck Diplomica, 2008 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		Point-Of-Sale-Qualität : Konzeptualisierung, Operationalisierung und Validierung / Sarah Neuhaus. [electronic resource] by Neuhaus, Sarah [author.] Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Berlin : Logos Verlag, [2014]Copyright date: ©2014 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		Brands and brand management under threat in an age of fake news / editor, Kirk Plangger and Leyland Pitt. [electronic resource] by Plangger, Kirk [editor.] Pitt, Leyland [editor.] Series: Journal of Product & Brand Management ; Volume 29, Number 2 Material type: Text; Format: available online ; Literary form: Not fiction Publisher: [Place of publication not identified] : Emerald Publishing Limited, [2020]Copyright date: ©2020 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		The shopping revolution : how successful retailers win customers in an era of endless disruption / Barbara E. Kahn. [electronic resource] by Kahn, Barbara E [author.] Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Philadelphia, Pennsylvania : Wharton Digital Press, [2018]Copyright date: ©2018 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		Designing brand identity : an essential guide for the entire branding team / Alina Wheeler. [electronic resource] by Wheeler, Alina [author.] Edition: Fifth edition. Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Hoboken, New Jersey : Wiley, 2018Copyright date: 2018 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)

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