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Digital marketing management : a handbook for the current (or future) CEO / Debra Zahay. [electronic resource] by Series: Digital and social media marketing and advertising collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Marketing your value : 9 steps to navigate your career / Michael Edmondson. [electronic resource] by Series: Human resource management and organizational behavior collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Store design and visual merchandising : creating store space that encourages buying / Claus Ebster and Marion Garaus. [electronic resource] by Series: Consumer behavior collection
Edition: Second edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Corporate branding in Facebook fan pages : ideas for improving your brand value / Eliane Pereira Zamith Brito, Maria Carolina Zanette, Carla Caires Abdalla, Mateus Ferreira, Ricardo Limongi, and Benjamin Rosenthal. [electronic resource] by Series: Digital and social media marketing and advertising collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Mass moralizing : marketing and moral storytelling / Phil Hopkins. [electronic resource] by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Lanham, Maryland : Lexington Books, 2015Copyright date: ©2015
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Key account management : strategies to leverage information, technology, and relationships to deliver value to large customers / Joël Le Bon, Carl A. Herman. [electronic resource] by Series: Selling and sales force management collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Creating effective sales and marketing relationships / Kenneth Le Meunier-FitzHugh, Leslie Caroline Le Meunier-FitzHugh. [electronic resource] by Series: Selling and sales management collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Women at work : tupperware, passion parties, and beyond / L. Susan Williams, Michelle Bemiller. [electronic resource] by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Boulder, Colorado : Lynne Rienner Publishers, 2011Copyright date: ©2011
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Marketing plan templates for enhancing profits / Elizabeth Rush Kruger. [electronic resource] by Series: Marketing strategy collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: New York, New York : Business Expert Press, 2016Copyright date: ©2016
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Soda politics : taking on big soda (and winning) / Marion Nestle. [electronic resource] by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Oxford ; New York : Oxford University Press, [2015]Copyright date: ©2015
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Writing for public relations : a practical guide for professionals / Janet Mizrahi. [electronic resource] by Series: Corporate communication collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2016
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Email marketing in a digital world : the basics and beyond / Richard C. Hanna, Scott D. Swain, Jason Smith. [electronic resource] by Series: Digital and social media marketing and advertising collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2016
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Social media marketing : strategies in utilizing consumer-generated content / Emi Moriuchi. [electronic resource] by Series: Digital and social media marketing and advertising collection
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: New York, NY : Business Expert Press, 2016
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Fostering brand community through social media / William F. Humphrey, Jr., Debra A. Laverie, and Shannon B. Rinaldo. [electronic resource] by Series: Digital and social media marketing and advertising collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2016
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Relationship marketing re-imagined : marketing's inevitable shift from exchanges to value cocreating relationships / Naresh K. Malhotra, Can Uslay, and Ahmet Bayraktar. [electronic resource] by Series: Marketing strategy collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2016
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Build your reputation : grow your personal brand for career and business success / Rob Brown. [electronic resource] by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: West Sussex, England : Wiley, 2016Copyright date: ©2016
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Social selling mastery : scaling up your sales and marketing machine for the digital buyer / Jamie Shanks. [electronic resource] by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Hoboken, New Jersey : Wiley, 2016Copyright date: ©2016
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Social media ethics made easy : how to comply with FTC guidelines / Joseph W. Barnes. [electronic resource] by Series: Giving voice to values on business ethics and corporate social responsibility collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2016
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Big data war : how to survive global big data competition / Patrick H. Park. [electronic resource] by Series: Big data and business analytics collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2016
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Brand admiration : building a business people love / C. Whan Park, Deborah J. MacInnis, Andreas B. Eisengerich. [electronic resource] by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Hoboken : Wiley, [2016]Copyright date: ©2016
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Smart marketing : how to dramatically grow your revenue / Ahmed Al Akber. [electronic resource] by Series: Marketing strategy collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Starting an online business : all-in-one / by Shannon Belew and Joel Elad. [electronic resource] by Series: --For dummies
Edition: Fifth edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., 2017Copyright date: ©2017
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
A profile of the United States toy industry : serious fun / Christopher Byrne. [electronic resource] by Series: Industry profiles collection
Edition: Second edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2017
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Small money big impact : fighting poverty with microfinance / Peter A. Fanconi, Patrick Scheurle. [electronic resource] by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Chichester, England : Wiley, 2017Copyright date: ©2017
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Pharmaceutical market access in emerging markets / editors, Güvenç Koçkaya, Albert Wertheimer. [electronic resource] by
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Turin, Italy : SEEd, 2016Copyright date: ©2016
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Consumption in Malaysia : meeting of new changes / editors, Malliga Marimuthu, Siti Hasnah Hassan. [electronic resource] by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Pulau Pinang : Penerbit Universiti Sains Malaysia, [2016]Copyright date: ©2016
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Open data now : the secret to hot startups, smart investing, savvy marketing, and fast innovation / Joel Gurin. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York : McGraw-Hill Education, [2014]
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.4038 GUR.
Localization strategies for global e-business [electronic resource] / Nitish Singh. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Cambridge ; New York : Cambridge University Press, 2012
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
The inscrutable shopper [electronic resource] : consumer resistance in retail / Stella Minahan, Sean Sands, Carla Ferraro. by Series: Consumer behavior collection
Edition: 1st ed.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher number:
  • 2 BEP
Publication details: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, c2012
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
A manager's guide to building a successful business [electronic resource] / Gary Randazzo. by Series: 2013 digital library | Entrepreneurship and small business management collection
Edition: 1st ed.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publication details: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2013
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Viral marketing and social networks / Maria Petrescu. [electronic resource] by Series: Digital and social media marketing and advertising collection | 2014 digital library
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2014
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
10Architecting high performing, scalable and available enterprise web applications / Shailesh Kumar Shivakumar. [electronic resource] by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Waltham, Massachusetts : Morgan Kaufmann, 2015Copyright date: ©2015
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Ethical and social marketing in Asia : incorporating fairness management / edited by Bang Nguyen and Chris Rowley ; contributors Ruizhi Yuan [and twenty three others]. [electronic resource] by Series: Elsevier Asian Studies Series
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Amsterdam, Netherlands : Elsevier, 2015Copyright date: ©2015
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Marketing the 21st century library : the time is now / Debra Lucas-Alfieri. [electronic resource] by Series: Chandos information professional series
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Amsterdam, [Netherlands] : Chandos Publishing, 2015Copyright date: ©2015
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
A guide to sales management : a practitioner's view of trade sales organizations / Massimo Parravicini. [electronic resource] by Series: Selling and sales force management collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Practice management for healthcare professionals / Drew Stevens. [electronic resource] by Series: Practice management collection
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, [New York] (222 East 46th Street, New York, NY 10017) : Momentum Press, 2016
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Not just numbers : rediscovering the promise and power of marketing research / Lawrence D. Gibson. [electronic resource] by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Palmyra, Virginia : Maven House Press, 2016Copyright date: ©2016
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Little book of healthcare marketing : helping clinics and practitioners build brand and a thriving practice / Drew Stevens. [electronic resource] by Series: Practice management collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, [New York] (222 East 46th Street, New York, NY 10017) : Momentum Press, 2016
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
The myth of green marketing : tending our goats at the edge of apocalypse / Toby M. Smith. [electronic resource] by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Toronto, Ontario ; Buffalo, New York ; London, England : University of Toronto Press, 1998Copyright date: ©1998
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
The measure of democracy : polling, market research, and public life, 1930-1945 / Daniel J. Robinson. [electronic resource] by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Toronto, Ontario ; Buffalo, New York ; London, England : University of Toronto Press, 1999Copyright date: ©1999
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
UnMarketing : everything has changed and nothing is different / Scott Stratten, Alison Stratten. [electronic resource] by
Edition: Second edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Hoboken : Wiley, [2017]Copyright date: ©2017
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
High returns from low risk : a remarkable stock market paradox / Pim Van Vlit, Jan De Koning. [electronic resource] by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Chichester, West Sussex, England : Wiley, 2017Copyright date: ©2017
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
BrandEd : tell your story, build relationships, and empower learning / Eric Sheninger and Trish Rubin. [electronic resource] by
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: San Francisco, California : Jossey-Bass, 2017Copyright date: ©2017
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Measuring marketing : the 110+ essential metrics every marketer needs / John A. Davis. [electronic resource] by
Edition: Third edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Berlin, [Germany] ; Boston, [Massachusetts] : De G Press, 2018Copyright date: ©2018
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Pharmaceuticals market access in developed markets / Güvenç Koçkaya, Albert Wertheimer, editors. [electronic resource] by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Turin, Italy : SEEd, 2018Copyright date: ©2018
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
The sonic boom : how sound transforms the way we think, feel, and buy / Joel Beckerman ; with Tyler Gray. [electronic resource] by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Boston : Houghton Mifflin Harcourt, 2014
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Pilot to profit : navigating modern entrepreneurship to build your business using online marketing, social media, content marketing and sales / Lisa Larter. [electronic resource] by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: New York : Morgan James Publishing, [2016]Copyright date: ©2016
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Secrets of online persuasion / John-Paul Micek and Deborah Micek. [electronic resource] by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: New York : Morgan James Publishing, [2006]Copyright date: ©2006
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Billion-dollar branding : brand your small business like a big-business and make great things happen / Honey Parker, Blaine Parker. [electronic resource] by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: New York : Morgan James Publishing, [2013]Copyright date: ©2013
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Six sigma marketing : from cutting costs to growing market share / R. Eric Reidenbach. [electronic resource] by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Milwaukee, Wisconsin : ASQ Quality Press, 2009
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
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