The business plan workbook.
- 5th ed. / Colin Barrow, Paul Barrow & Robert Brown.
- London : Kogan Page, 2005.
- viii, 398 p. : ill. ; 24 cm.
- The Sunday Times business enterprise guide .
- Business enterprise series .
Previous ed.: 2001. At head of title: The Sunday Times.
Includes bibliographical references and index.
Fully revised and endorsed by the IOD, this text shows how to research and formulate a successful business plan, and achieve your aims to raise capital or to establish the viability of an enterprise. It is based on methodology developed at the Enterprise Faculty within the Cranfield School of Management.