TY  - BOOK
AU  - Freed,Larry
TI  - Innovating analytics: word of mouth index--use the next generation of net promoter to increase sales and drive results 
AV  - HF5415.335 .F74 2014
U1  - 658.8/72 23
PY  - 2013///]
CY  - Hoboken, New Jersey
PB  - John Wiley & Sons, Inc.
KW  - Consumer satisfaction
KW  - Marketing research
KW  - Statistical methods
KW  - Word-of-mouth advertising
KW  - Internet marketing
KW  - Electronic books
N1  - Includes index
UR  - http://ebookcentral.proquest.com/lib/aitie/detail.action?docID=1402445
ER  -