TY  - BOOK
AU  - Phillips,Robbin
ED  - ProQuest (Firm)
TI  - The passion conversation: understanding, sparking, and sustaining word of mouth marketing 
AV  - HF5827.95 .P37 2013
U1  - 658.8/72 23
PY  - 2013///
CY  - Hoboken, N.J.
PB  - John Wiley & Sons, Inc.
KW  - Word-of-mouth advertising
KW  - Business referrals
KW  - Marketing
KW  - Electronic books
N1  - Includes bibliographical references and index; Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries
UR  - http://ebookcentral.proquest.com/lib/aitie/detail.action?docID=1471734
ER  -