Wheelen, Thomas L.

Strategic management and business policy / Thomas L. Wheelen and J. David Hunger. - 6th ed. - Reading, Mass. ; Harlow : Addison-Wesley, 1997. - 992p. - Addison-Wesley world student series .

Previous ed.: 1995.

Includes bibliographical references and index.

Part one INtroduction to stategic management and business policy; Chapter 1. basic concepts of stategic management 1. -- Chapter 2. corporate governance and social resonsibility 25 --Part two scanning the evironment; Chapter 3. Environmaental scanning and industry analysis -- Chapter 4 Internal scanning: organizational analysis 81 -- Part three Strategy formulation; Chapter 5 Stategy formulation: situation analysis and business strategy 106 -- Chapter 6. stategy formulation: Corporate strategy 132 -- CHapter 7. Stategy formulation: functional stategy and strategic choice 159 -- Part four. stategy implementation and control -- Chapter 8. Strategy Implementation: Organizing for action 182 -- Chapter 9. strategy implementation: staffing and directing -- Chapter 10. Evaluation and control -- Part five Other stategic issues; Chapter 11. Stategic issues in managing technology and inovation 263 -- Chapter 12. Strategic issues in not-for-profit organizations 305 -- Part six introduction to case analysis -- Chapter 14. suggestions for case analysis 319 -- Part seven cases in strategic management

This text provides an up-to-date presentation of traditional and new strategic management topics, including corporate governance, hypercompetition, competitive strategy, outsourcing, mass customization and technology.

9780201773231 (hbk.) : No price 0201773236 (pbk.)


Strategic planning.
Corporate planning.
Management.
Business and Management.
Business strategy
Management & management techniques

658.4012 WHE