TY  - BOOK
AU  - Halliburton,Chris
AU  - Hünerberg,Reinhard
AU  - Halliburton,Chris
AU  - Hu·nerberg,Reinhard
TI  - European marketing: readings and cases 
SN  - 9780201631890 (pbk) :
U1  - 658.80094 HAL 
PY  - 1993///
CY  - Wokingham
PB  - Addison-Wesley
KW  - Marketing
KW  - Europe
KW  - Case studies
KW  - Sales & marketing management
KW  - thema
KW  - Sales & marketing
N1  - Includes bibliographical references
N2  - A book of readings and cases from European authors and contributors
ER  -