TY  - BOOK
AU  - Evans,Martin
AU  - Moutinho,Luiz
AU  - Raaij,W.Fred van
TI  - Applied consumer behaviour
SN  - 9780201565010 (pbk.) :
AV  - HF5415.32 .E93 1996
U1  - 658.8342 EVA 
PY  - 1996///
CY  - Harlow
PB  - Addison-Wesley
KW  - Consumer behavior
KW  - Marketing research
KW  - Business and Management
KW  - ukslc
KW  - Sales & marketing
KW  - thema
KW  - Market research
KW  - Consumer behaviour
N1  - Includes bibliographical references (p. 357-373) and index
ER  -