Evans, Martin <br/><br/>
Applied consumer behaviour / 
Martin J. Evans, Luiz Moutinho, W. Fred Van Raaij. 
 - Harlow :  Addison-Wesley,  1996. 
 - xix, 382 p. :  ill., facsims. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 357-373) and index. 
<br/><br/><label>ISBN: </label>9780201565010 (pbk.) :  No price 0201565013 (alk. paper) 
<br/><br/><label>LCCN: </label>96003327 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Marketing research.<br/>Business and Management.<br/>Sales & marketing<br/>Market research
<br/><br/><label>Subjects--Index Terms: </label>Consumer behaviour 
<br/><br/><label>LC Class. No.: </label>HF5415.32  / .E93 1996 
<br/><br/><label>Dewey Class. No.: </label>658.8342 EVA