Albaum, Gerald S.
International marketing and export management /
Gerald Albaum, Jesper Strandskov, Edwin Duerr.
- 3rd ed.
- Harlow, England ; Reading, Mass. : Addison-Wesley Longman, c1998.
- x, 562 p. : ill. ; 25 cm.
Includes bibliographical references and index.
0201419645
Export marketing--Management.
658.848 ALB