TY  - BOOK
AU  - Quelch,John A.
AU  - Bartlett,Christopher A.
AU  - Quelch,John A.
TI  - Global marketing management
SN  - 9780201350623 (pbk.) :
U1  - 658.848 QUE 
PY  - 1998///
CY  - Harlow
PB  - Addison-Wesley
KW  - Export marketing
KW  - Management
KW  - Case studies
KW  - Business and Management
KW  - ukslc
KW  - Sales & marketing management
KW  - thema
KW  - International business
KW  - Sales & marketing
N1  - Includes bibliographical references
N2  - Global Marketing Management provides a concise set of cases examining business development, business government relations, and other issues that help students translate theoretical concepts into practice
ER  -