Quelch, John A. <br/><br/>
Global marketing management / 
Quelch and Bartlett. 
 - 4th ed. 
 - Harlow :  Addison-Wesley,  1998. 
 - 720p. 
<br/><br/>Includes bibliographical references. 
<br/><br/> Global Marketing Management provides a concise set of cases examining business development, business government relations, and other issues that help students translate theoretical concepts into practice. 
<br/><br/><label>ISBN: </label>9780201350623 (pbk.) :  £28.99 0201350629 (pbk.) 
<br/><br/><label>LCCN: </label>98040715 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Management--Case studies<br/>Export marketing--Management<br/>Export marketing.<br/>Business and Management.<br/>Sales & marketing management<br/>International business<br/>Sales & marketing
<br/><br/><label>Dewey Class. No.: </label>658.848 QUE