TY  - BOOK
AU  - Baskin,Merry
AU  - Earls,Mark
TI  - Brand new brand thinking: brought to life by 11 experts who do 
SN  - 9780749447090 (ebook) :
AV  - HF6161.B4 
U1  - 658.827 21
PY  - 2002///
CY  - London
PB  - Kogan Page
KW  - Advertising
KW  - Brand name products
KW  - Business and Management
KW  - ukslc
KW  - thema
KW  - Business & Management
KW  - Electronic books
N2  - This volume seeks to pull together recent ideas in advertising, with suggestions on what to do in practical terms. Each chapter has been contributed by a different expert who has something to say on the traditional themes of strategy, research, creativity and collaboration
ER  -