TY  - BOOK
AU  - McLuhan,Marshall
AU  - Powers,Bruce R.
TI  - The global village: transformations in world life and media in the 21st century 
SN  - 9780195079104 (pbk) :
U1  - 302.234 MCL 
PY  - 1989///
CY  - New York, Oxford
PB  - Oxford University Press
KW  - Mass media
KW  - Technological innovations
KW  - Social aspects
KW  - Technology
KW  - Meþdias
KW  - Innovations
KW  - Aspect social
KW  - Influence
KW  - Vingt et unie`me sie`cle
KW  - Preþvisions
KW  - Technologie
KW  - Cultural studies
KW  - thema
KW  - Philosophy of mind
KW  - Cognition & cognitive psychology
KW  - Media studies
N1  - Bibliography: p199-205. - Includes index; Bibliography: p. 199-205
N2  - The theme of McLuhan's book is the distinction between two quite different traditions of reasoning which have grown up in Western and Eastern countries, and how global communications have brought these two traditions into contact
ER  -