TY - BOOK AU - Ansoff,H.Igor AU - McDonnell,Edward J. TI - Corporate strategy T2 - The Penguin business library SN - 9780140091120 (pbk) : AV - HD30.28 U1 - 658.4012 ANS PY - 1987/// PB - Penguin KW - Corporate planning KW - Industrial management KW - Management & management techniques KW - thema KW - Business strategy N1 - Includes bibliographical references and indexes ER -