TY  - BOOK
AU  - Neuendorf,Kimberly A.
TI  - The content analysis guidebook
SN  - 9780761919773 (hbk.) :
AV  - P93 
U1  - 301.01 NEU 
PY  - 2002///
CY  - London
PB  - SAGE
KW  - Sociology
KW  - Research
KW  - Methodology
KW  - Content analysis (Communication)
KW  - Society
KW  - ukslc
KW  - Research methods: general
KW  - thema
KW  - Social research & statistics
N1  - Includes bibliographical references and index; 1.Defining content analysis -- 2.Milestones in the history of content analysis -- 3.Beyond description: an integrative model of content analysis -- 4.Message units and sampling -- 6.Measurement techniques -- 7.Reliability -- 8.Results and reporting -- 9.Contents
N2  - Content analysis is a complex research methodology. This book provides an accessible text for upper level undergraduates and graduate students, comprising step-by-step instructions and practical advice
ER  -