The content analysis guidebook /
Kimberly A. Neuendorf.
- London : SAGE, 2002.
- 350p.
Includes bibliographical references and index.
1.Defining content analysis -- 2.Milestones in the history of content analysis -- 3.Beyond description: an integrative model of content analysis -- 4.Message units and sampling -- 6.Measurement techniques -- 7.Reliability -- 8.Results and reporting -- 9.Contents.
Content analysis is a complex research methodology. This book provides an accessible text for upper level undergraduates and graduate students, comprising step-by-step instructions and practical advice.