Mintzberg, Henry.

The rise and fall of strategic planning / Henry Mintzberg. - New York ; London : Prentice Hall, 1994. - xix,458p.

Includes bibliographical references and index.

Traces the story of strategic planning from its origins in 1965, through its rise to prominence and its subsequent fall. The book offers an explanation of planning, strategy and, more broadly, the appropriate place of analysis in organisations.

9780137818242 (pbk) : £19.95 0137818246 (pbk.)

93039492


Strategic planning.
Business strategy
Management & management techniques

Long-range planning

658.4012 MIN