Lovelock, Christopher H. <br/><br/>
Principles of services marketing and management / 
Christopher Lovelock, Lauren Wright. 
 - Upper Saddle River, N.J. ;  London :  Prentice Hall,  1999. 
 - 672p. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 388-396) and index. 
<br/><br/> The authors show that different categories of services face distinctive marketing problems and encourage students to analyse useful parallels across a range of service industries. Examples cited include EuroDisney, Singapore Airlines & British Telecom. 
<br/><br/><label>ISBN: </label>9780136768753 (hbk.) :  £24.95 013676875X 
<br/><br/><label>LCCN: </label>98049946 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Management--United States<br/>Service industries--Marketing--United States<br/>Service industries--Marketing<br/>Service industries--Management<br/>Industry.<br/>Customer services<br/>Sales & marketing management<br/>Hospitality & service industries
<br/><br/><label>Dewey Class. No.: </label>658.8 LOV