TY  - BOOK
AU  - Jeannet,Jean-Pierre
AU  - Hennessey,Hubert D.
TI  - Global marketing strategies
SN  - 9780618310593
AV  - HF1416 .J43 2004
U1  - 658.848 JEA 
PY  - 2004///
CY  - Boston, Mass.
PB  - Houghton Mifflin
KW  - Export marketing
KW  - Management
KW  - Case studies
N1  - Includes bibliographical references and indexes; Introduction: Chapter 1.Introdution to global marketing -- Part 1: Understanding the global marketing environment -- Chapter 2.The global economy -- Chapter 3.Cultural and social forces -- Chapter 4.Political and legal forces -- Part II.Analyzing global marketing opportunities -- Chapter 5.Global markets and buyers -- Chapter 6.Global marketing research -- Part III.Developing global marketing opportunities: Chapter 7.Developing a global mindstet -- Chapter 8.Global marketing strategies -- Chapter 9.Global market entry strategies -- Part IV: Designing global marketing programs -- Chapter 10.Pricing for global markets -- Chapter 11.Global communication strategies -- Chapter 12.Managing global advertising -- Chapter 13.Global product and service strategies -- Chapter 14.Developing new products for global markets -- Chapter 15.Managing global distribution channels -- Part V. Managing the global marketing effort
UR  - http://www.loc.gov/catdir/enhancements/fy1501/2002109489-b.html
ER  -