TY  - BOOK
AU  - Normann,Richard
TI  - Service management: strategy and leadership in service business 
SN  - 9780471494393 (pbk.) :
AV  - HD9980.5 
U1  - 658 NOR 
PY  - 2000///
CY  - Chichester
PB  - Wiley
KW  - Services industries
KW  - Management
KW  - Service industries
KW  - Strategic planning
KW  - Leadership
KW  - Business and Management
KW  - ukslc
KW  - Organizational theory & behaviour
KW  - thema
KW  - Hospitality & service industries
N1  - Previous ed.: 1991; Includes bibliographical references (p. 229-230) and index
N2  - The production of intangible products poses unique challenges to the world of management. This text provides a comprehensive framework on these issues, and looks into the characteristics and conditions necessary for success
ER  -