TY  - BOOK
AU  - Miller,Jon
AU  - Muir,David
ED  - ProQuest (Firm)
TI  - The business of brands
SN  - 9780470862599 (hbk.) :
AV  - HD69.B7 M55 2004
U1  - 658.8/27 22
PY  - 2004///
CY  - Chichester
PB  - Wiley
KW  - Value added
KW  - Brand name products
KW  - Management
KW  - Branding (Marketing)
KW  - Business and Management
KW  - ukslc
KW  - Sales & marketing
KW  - thema
KW  - Electronic books
N1  - Includes bibliographical references and index; Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries
N2  - The value of branding is under close scrutiny as marketing spend continues to grow. This work outlines approaches that will increase the accountability of marketing spending and provide tools to support investment decisions
UR  - http://ebookcentral.proquest.com/lib/aitie/detail.action?docID=220522
ER  -