TY  - BOOK
AU  - Bradley,Frank
TI  - International marketing strategy
SN  - 9780133178920 (pbk) :
AV  - HF1009.5 
U1  - 658.848 BRA 
PY  - 1991///
PB  - Prentice Hall International
KW  - Export marketing
KW  - Management
KW  - International business
KW  - thema
KW  - Business strategy
KW  - Sales & marketing management
N1  - Includes bibliographical references and indexes
N2  - International marketing strategies are examined, from analysis of political, social, business and competitive environments, to the development of strategies to enter international markets. The author assesses how to select international markets and customers, and how to develop products
ER  -