TY  - BOOK
AU  - Johnson,Gerry
AU  - Scholes,Kevan
TI  - Exploring corporate strategy: text and cases 
SN  - 9780132974417 (pbk) :
U1  - 658.4012 JOH 
PY  - 1993///
CY  - New York, London
PB  - Prentice Hall
KW  - Corporate planning
KW  - Strategic planning
KW  - Business strategy
KW  - thema
KW  - Organizational theory & behaviour
N1  - Previous ed. [i.e. 1st]: 1989; Includes bibliographical references and indexes
N2  - The text of "Exploring Corporate Strategy" is supplemented by a selection of case studies from international and European companies, underpinning the important concepts and principles of corporate strategy and strategic management. An ELBS/LPBB edition is available
ER  -