Exploring corporate strategy : text and cases /
Gerry Johnson, Kevan Scholes.
- 3rd ed.
- New York ; London : Prentice Hall, 1993.
- xxiv,733p.
Previous ed. [i.e. 1st]: 1989.
Includes bibliographical references and indexes.
The text of "Exploring Corporate Strategy" is supplemented by a selection of case studies from international and European companies, underpinning the important concepts and principles of corporate strategy and strategic management. An ELBS/LPBB edition is available.