TY  - BOOK
AU  - Bowman,Cliff
TI  - The essence of strategic management
T2  - The Essence of management series
SN  - 9780132847384 (pbk) :
U1  - 658.4012 BOW 
PY  - 1990///
PB  - Prentice Hall
KW  - Strategic planning
KW  - Business strategy
KW  - thema
KW  - Management & management techniques
N1  - Includes bibliographical references (p. 149) and index
N2  - This work on strategic management is part of a series which aims to offer the equivalent in textbook form to the "short course" in management education and training by detailing the fundamental principles and techniques of the subject in one volume
ER  -