TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
TI  - Marketing: an introduction 
SN  - 9780132631204 (pbk.) :
U1  - 658.8 KOT 
PY  - 1997///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall International
KW  - Marketing
KW  - Business and Management
KW  - ukslc
KW  - Sales & marketing
KW  - thema
N1  - Previous ed.: 1993; "International edition"; Includes bibliographical references and index
N2  - Now in its 4th edition this textbook on marketing reflects the state of the art in theory and practice. It explores major new trends and provides lots of practical examples of marketing in action
ER  -