TY  - BOOK
AU  - Usunier,Jean-Claude
TI  - International marketing: a cultural approach 
SN  - 9780131945807 (pbk) :
U1  - 658.848 USU 
PY  - 1993///
CY  - New York, London
PB  - Prentice Hall
KW  - Export marketing
KW  - Social aspects
KW  - International business enterprises
KW  - Intercultural communication
KW  - International business
KW  - thema
KW  - Sales & marketing management
KW  - International marketing
N1  - Includes bibliographical references and index
N2  - Discusses international marketing strategies and implementation techniques, and offers guidelines for standardizing product and product policy - all within the framework of developing cultural awareness. The emphasis is on sales and negotiation
ER  -