Usunier, Jean-Claude. <br/><br/>
International marketing :  a cultural approach / 
Jean-Claude Usunier. 
 - New York ;  London :  Prentice Hall,  1993. 
 - xii,494p. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Discusses international marketing strategies and implementation techniques, and offers guidelines for standardizing product and product policy - all within the framework of developing cultural awareness. The emphasis is on sales and negotiation. 
<br/><br/><label>ISBN: </label>9780131945807 (pbk) :  £19.95 0131945807 (pbk) :  $40.00 
<br/><br/><label>LCCN: </label>92033999 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Social aspects<br/>International business enterprises--Social aspects<br/>Intercultural communication.<br/>International business<br/>Sales & marketing management
<br/><br/><label>Subjects--Index Terms: </label>International marketing 
<br/><br/><label>Dewey Class. No.: </label>658.848 USU