TY  - BOOK
AU  - Egan,John
TI  - Relationship marketing
SN  - 9780273646129 (pbk.) :
AV  - HF5415.55 
U1  - 658.812  EGA 
PY  - 2001///
CY  - Harlow
PB  - Financial Times Prentice Hall
KW  - Relationship marketing
KW  - Business and Management
KW  - ukslc
KW  - Sales & marketing
KW  - thema
N1  - Includes bibliographical references and index
N2  - This title examines relationships in marketing and how these influence modern marketing strategy and practice. It analyses the differences and similarities between traditional and relationship-based marketing
ER  -