TY  - BOOK
AU  - Carson,David
TI  - Marketing and entrepreneurship in SMEs: an innovative approach 
SN  - 9780131509702 (pbk) :
U1  - 658.8 CAR 
PY  - 1995///
CY  - London
PB  - Prentice Hall
KW  - Marketing
KW  - Management
KW  - Small business
KW  - Entrepreneurship
KW  - thema
KW  - Sales & marketing management
KW  - Business
N1  - Includes bibliographical references and index
N2  - Bringing together the disciplines of marketing and entrepreneurship and treating them as one, this book examines the fundamental characteristics of each discipline and focuses on their commonalities and differences. The object is to provide an innovative approach to marketing in SMEs
ER  -