Marketing and entrepreneurship in SMEs :  an innovative approach / 
David Carson ... [et al.]. 
 - London :  Prentice Hall,  1995. 
 - xvi, 296p. :  ill., forms ;  24cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Bringing together the disciplines of marketing and entrepreneurship and treating them as one, this book examines the fundamental characteristics of each discipline and focuses on their commonalities and differences. The object is to provide an innovative approach to marketing in SMEs. 
<br/><br/><label>ISBN: </label>9780131509702 (pbk) :  £16.95 0131509705 
<br/><br/><label>LCCN: </label>94043999 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Small business--Management<br/>Entrepreneurship<br/>Sales & marketing management
<br/><br/><label>Subjects--Index Terms: </label>Business  Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8 CAR