TY  - BOOK
AU  - West,Christopher J.
ED  - Financial Times.
TI  - The market research audit: a structured self-assessment to analyze the effectiveness of your market research and information gathering functions 
SN  - 9780273649373 (pbk.) :
U1  - 658.83 WES 
PY  - 2000///
CY  - Harlow
PB  - Financial Times Prentice Hall
KW  - Marketing research
KW  - Auditing
KW  - Business and Management
KW  - ukslc
KW  - Management accounting & bookkeeping
KW  - thema
ER  -