Bradley, Frank,  1942- <br/><br/>
International marketing strategy / 
Frank Bradley. 
 - 2nd ed. 
 - London :  Prentice Hall,  1995. 
 - xxvii,650p. 
<br/><br/> Previous ed.: 1991. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/>Part I The decision to internationalize: 1 International marketing in the firm -- 2 Theories of the firm in international markets -- 3 Internationalization of the firm -- 4 Stategic option for the firm in international markets -- Part II International marketing environment: 5 The socio-cultural environmant of the international marketing -- 6. Public policy environment of international marketing -- 7 Creating competitive advantage -- Part III How the firm enters international markets -- Gobel, regional and emerging markets -- 9 International markets and customers -- 10 Analysis of international competitors 11 Entering international markets -- 12 Exporting as strategy for international market entry -- 13 Competitive alliences to enter international markets -- 14 Entering international markets through foreign direct investment -- Part IV The international marketing programme: 15 the consumer products firm in international markets 16 The industrial products firm in international markets -- 17 The services firm in international markets -- Part V Implementing the international marketing programme -- 18 Managing international distribution channels -- 19 Selling and negotiating in international markets -- 20 Managing international marketing operations 
<br/><br/><label>ISBN: </label>9780131495272 (pbk) :  £18.95 0131495275 
<br/><br/><label>LCCN: </label>94036255 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Management<br/>Business strategy<br/>Sales & marketing
<br/><br/><label>Subjects--Index Terms: </label>International marketing 
<br/><br/><label>Dewey Class. No.: </label>658.848 BRA