TY  - BOOK
AU  - Kotler,Philip
TI  - Marketing management: analysis, planning, implementation, and control
SN  - 9780137228515 :
U1  - 658.8 KOT 
PY  - 1994///
CY  - Englewood Cliffs, N.J., London
PB  - Prentice Hall, Prentice-Hall International
KW  - Marketing
KW  - Management
KW  - Sales & marketing management
KW  - thema
KW  - Sales & marketing
KW  - Computer science
N1  - Includes index; Includes bibliographical references and indexes
N2  - This eighth edition highlights developments and trends in global marketing. It emphasizes teamwork and introduces new perspectives in market planning, offering examples of creative, market-focused and customer-driven action. It also underscores the importance of the new technologies
ER  -