Kotler, Philip. <br/><br/>
Marketing management :  analysis, planning, implementation, and control. 
Philip Kotler. 
 - 8th ed. 
 - Englewood Cliffs, N.J. :  London :  Prentice Hall ;  Prentice-Hall International,  c1994. 
 - xxix,801p. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/> This eighth edition highlights developments and trends in global marketing. It emphasizes teamwork and introduces new perspectives in market planning, offering examples of creative, market-focused and customer-driven action. It also underscores the importance of the new technologies. 
<br/><br/><label>ISBN: </label>9780137228515 :  £52.95 0130980056 (pbk) 
<br/><br/><label>LCCN: </label>93016057 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Sales & marketing management<br/>Sales & marketing<br/>Computer science
<br/><br/><label>Subjects--Index Terms: </label>Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT