TY  - BOOK
AU  - Johnson,Gerry
AU  - Scholes,Kevan
TI  - Exploring corporate strategy
SN  - 9780132968492 (pbk) :
U1  - 658.4012 JOH 
PY  - 1993///
CY  - New York, London
PB  - Prentice Hall
KW  - Business planning
KW  - Strategic planning
KW  - Business strategy
KW  - thema
KW  - Organizational theory & behaviour
N1  - Previous ed.: 1988; Includes bibliographical references and indexes
N2  - This text covers all the underlying concepts, analytical methods and practical implications of corporate strategy, showing how they can be applied successfully to organizations. It aims to help managers to take decisions about change and to implement change. An LPBB edition is available
ER  -