TY  - BOOK
AU  - Johnson,Gerry
AU  - Scholes,Kevan
AU  - Whittington,Richard
TI  - Exploring corporate strategy
SN  - 9780273687344 (pbk.) :
AV  - HD30.28 
U1  - 658.4012 JOH 
PY  - 2005///
CY  - Harlow
PB  - Financial Times Prentice Hall
KW  - Business planning
KW  - Strategic planning
KW  - Business and Management
KW  - ukslc
KW  - Business strategy
KW  - thema
N1  - Previous ed.: 2002; Includes bibliographical references and index; 1.Introducing strategy -- 2.The environment -- 3.Strategic capability -- 4.Expectations and purposes -- 5.Business-level strategy -- 6.Corporate-level and international strategy -- 7.Directiosn and methods of development -- 8.Organising for success -- 9.Enabling success -- 10.Managing strategic changes -- 11.Understanding strategy development
N2  - An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations
ER  -