Exploring corporate strategy.
- 7th ed. / Gerry Johnson, Kevan Scholes, Richard Whittington.
- Harlow : Financial Times Prentice Hall, 2005.
- xxxvi, 1033 p. : col. ill. ; 27 cm.
Previous ed.: 2002.
Includes bibliographical references and index.
1.Introducing strategy -- 2.The environment -- 3.Strategic capability -- 4.Expectations and purposes -- 5.Business-level strategy -- 6.Corporate-level and international strategy -- 7.Directiosn and methods of development -- 8.Organising for success -- 9.Enabling success -- 10.Managing strategic changes -- 11.Understanding strategy development.
An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations.