TY  - BOOK
AU  - Schiffman,Leon G.
AU  - Kanuk,Leslie Lazar
TI  - Consumer behavior
SN  - 9780136690030
AV  - HF5415.32 .S35 1994
U1  - 658.8342 SCH 
PY  - 1994///
CY  - Englewood Cliffs, NJ
PB  - Prentice Hall
KW  - Consumer behavior
KW  - Motivation research (Marketing)
KW  - Sales & marketing
KW  - thema
KW  - Psychology
KW  - Consumerism
KW  - Market research
KW  - Consumer behaviour
N1  - Includes bibliographical references and index
ER  -