Schiffman, Leon G.
Consumer behavior /
Leon G. Schiffman, Leslie Lazar Kanuk.
- 5th ed.
- Englewood Cliffs, NJ : Prentice Hall, c1994.
- xix, 684 p. : ill. (some col.) ; 27 cm.
Includes bibliographical references and index.
9780136690030 013082190X (pbk)
93038128
Consumer behavior.
Motivation research (Marketing)
Sales & marketing
Psychology
Consumerism
Market research
Consumer behaviour
HF5415.32 / .S35 1994
658.8342 SCH