TY  - BOOK
AU  - Johnson,Gerry
AU  - Scholes,Kevan
TI  - Exploring corporate strategy: text and cases 
SN  - 9780130807403 (pbk.) :
U1  - 658.4012 JOH 
PY  - 1998///
CY  - Hemel Hempstead
PB  - Prentice Hall
KW  - Strategic planning
KW  - Business planning
KW  - Business and Management
KW  - ukslc
KW  - Business strategy
KW  - thema
KW  - Corporate finance
KW  - Management & management techniques
N1  - Previous ed.: 1997; Includes bibliographical references and index; Part 1: Introduction -- 1. Corporate strategy: an introduction -- 2.Strategic management in practice --  Part III - Strategic analysis -- 3.Analysising the environment -- 4.Resources, competences and strategic capability -- Stakehold expectations and organisational purposes -- Part III: Strategic choice -- 7.Strategic options: directions and methods of development -- 8.Strategy evaluation and selection -- Part IV: Strategy implementation -- 9.Organisaation structure and design -- 10.Resource allocation and control -- 11.Managing strategic change -- Case studies
N2  - An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations
ER  -