Exploring corporate strategy : text and cases /
Gerry Johnson, Kevan Scholes.
- 5th ed.
- Hemel Hempstead : Prentice Hall, 1998.
- 928p. : ill.
Previous ed.: 1997.
Includes bibliographical references and index.
Part 1: Introduction -- 1. Corporate strategy: an introduction -- 2.Strategic management in practice -- Part III - Strategic analysis -- 3.Analysising the environment -- 4.Resources, competences and strategic capability -- Stakehold expectations and organisational purposes -- Part III: Strategic choice -- 7.Strategic options: directions and methods of development -- 8.Strategy evaluation and selection -- Part IV: Strategy implementation -- 9.Organisaation structure and design -- 10.Resource allocation and control -- 11.Managing strategic change -- Case studies.
An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations.