TY  - BOOK
AU  - Jeannet,Jean-Pierre
AU  - Gale,Christopher
TI  - Cases in international marketing
SN  - 9780130374745 (pbk) :
U1  - 658.848 JEA 
PY  - 1995///
CY  - Englewood Cliffs, N.J., London
PB  - Prentice Hall, Prentice-Hall International
KW  - Export marketing
KW  - Case studies
KW  - Sales & marketing management
KW  - thema
KW  - Sales & marketing
KW  - International business
KW  - Foreign trade
N1  - Rev. ed. of: Cases in international marketing / Christopher Gale. c1986; Includes bibliographical references
N2  - Offers a selection of cases that are multinational in scope, describe actual situations and illustrate the issues faced by global marketers as they take their products and services into new nations and cultures. This text includes a number of case studies with introductory notes
ER  -