Kotler, Philip. <br/><br/>
Marketing management / 
Philip Kotler. 
 - Millennium ed. 
 - Upper Saddle River, N.J. ;  London :  Prentice Hall,  c2000. 
 - 1 v. (various pagings) :  ill. (chiefly col.), facsims. (chiefly col.), col. map ;  26 cm. 
 - The Prentice Hall international series in marketing Prentice Hall international editions .
 - Prentice Hall International series in marketing .
<br/><br/> Previous ed.: 1997.  "The millennium edition".  Previous ed.: 1996. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Part 1. Understanding Marketing Management  --  Chapter 1.Marketing in the Twenty-First century -- Chapter 2. Building customer satisfaction, value, and retention. Chapter 3.Winning markets; market-oriented strategic planning.  Part 2. Analyzing Marketing Opportunities  --  Chapter 4.Gathering information and measuring market demand -- Chapter 5.Scanning the marketing environment -- Chapter 6.Analysing consumer markets and buyer behaviour -- Chapter 7.Analysing business markets and buyer behaviour -- Chapter 8.Dealing with the competition -- Chapter 9.Identifying market segments and selecting target markets. Part 3. Developing Marketing Strategies  --  Chapter 10.Positioning the market offering through the product life cycle -- Chapter 11.Developing new market offerings -- Chapter 12.Designing global market offerings.  Part 4. Making Marketing Decisions  --  Chapter 13.Managing product lines and brands -- Chapter 14.designing and managing services -- Chapter 15.Designing pricing strategies and programs.  Part 5. Managing and Delivering Marketing Programs  --  Chapter 16.Managing marketing channels -- Chapter 17.Managing retailing, wholesaling, and market logistics -- Chapter 18.Managing integrated marketing communications -- Chapter 19.Managing advertising, sales promotion, and public relations -- Chapter 20.Managing the sales force -- Chapter 21.Managing direct and on-line marketing -- Chapter 22.Managing the total marketing effort. 
<br/><br/> This edition of the bestselling marketing management text reflects the recent trends and developments in global marketing. It provides coverage of how the World Wide Web and e-commerce are dramatically altering the marketing landscape. 
<br/><br/><label>ISBN: </label>9780130156846 (pbk.) :  No price 0130156841 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Management<br/>Business and Management.<br/>Sales & marketing management
<br/><br/><label>LC Class. No.: </label>HF5415.13 
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT