TY  - BOOK
AU  - Malhotra,Naresh K.
TI  - Marketing research
SN  - 9780130099860 (pbk) :
U1  - 658.83 MAL 
PY  - 1993///
PB  - Prentice-Hall International
KW  - Market research
KW  - thema
N2  - Presents marketing research concepts and methods in an applied and managerial way. It devotes separate chapters to qualitative research procedures and to each major data analysis technique, and offers a practical integration showing the use of mainframes and microcomputers throughout
ER  -